In this video of the Spin Crowd Jonathon and Simon tag-team popular TV host, Mario Lopez and try to persuade him into representing a self-tanner targeted towards men for a company called Monte Carlo. After Jonathon and Simon pitch their idea to Mario they were shocked to hear his opinion on the matter. Lopez responded, “its not really me so I don’t know if its really true or authentic to what I’m about.” The Command PR team realizes Mario might not want to do the event after hearing what it entails.
They desperately try to “charm” him into doing the event for them, “you’re the perfect fit-you hit all the markets you have health and fitness, you fit into the celebrity category, you’re a host…” They then realize they might lose Mario as a potential spokesperson for the self-tanner so they quickly resort to praising him in telling him who was his competition for this event. They told Mario the two people he was competing with for the spokesperson position: David Beckham and Cristiano Ronaldo. After hearing this two world-famous names Mario was flattered and decided he would give Command PR and Monte Carlo a chance.
Despite the result of the business deal Command PR sealed with Mario Lopez in conjunction with Monte Carlo, I think Simon and Jonathon could of done some better research to achieve their desired result. If they had put more time in investigating what kind of person Mario is and how he would react to their pitch it would of gone a lot more smoothly. I believe Command PR could have found a better spokesperson that truly believes in the product, shares a connection with it and would be ecstatic to have the chance to endorse it. Instead, they just tried to push the connection and the true validity between the product and spokesperson, which should always be avoided. It should be authentic and real.
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