Wednesday, September 8, 2010

Focus

The focus of my blog is a new hit TV reality series called "The Spin Crowd" which is featured on the E! network and is produced by Kim Kardashian. This show goes inside an actual celebrity public relations agency (Command PR) located in Los Angeles, CA. Jonathan Cheban, the celebrity owner of Command PR established his company in 1999, and currently acts as its CEO. In just eleven years, Command PR has  progressed and is now considered to be one of the most highly recognized  PR companies in the business.  Jonathan and his business partner, Simon Huck are responsible for the companies rapid growth and success. Viewers can tune in to watch this duo aggresively market their firm to new clients and continue to lead the forefront of companies in the public relations field.

Command PR's client list is very impressive. They have worked with many famous celebrities such as: P.Diddy, the Kardashian Sisters, Kelly Osbourne, just to name a few. On the very first episode Jonathan, Simon and the rest of the female Command PR crew is in desperate need to find a muscular, good-looking male celebrity to endorse a new men's self tanner. They decide on Mario Lopez. Intially Mario did not seem the least bit interested but after Jonathan and Simon tag teamed him and persudaded him into thinking about it they eventually landed him. This show is very entertaining, fun and exciting to watch, especially since this is the exact niche of PR work I am interested in pursuing in the near future. I am constantly learning new things about PR and the PR industry every week when I tune in on E! to watch "The Spin Crowd."

The Link below is a great short, sneak peak youtube video of this season of "The Spin Crowd."

http://www.youtube.com/watch?v=Jjlin1m3knI&feature=related

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