Wednesday, November 17, 2010

Comment on two classmate's blogs

After reading many of my classmates blogs two blogs in particular caught my attention. Sacha’s blog and Kayla’s blog both on unobtrusive research but they both took very different, yet interesting approaches to the topic.
In Sacha’s blog she concentrated on nonprofit organizations and unobtrusive research. A way to conduct this kind of research without directly inferring with the public is to actually look at who is donating and how much they are donating to a certain nonprofit organization. It is vital that these kinds of organizations keep a close eye on their donators and be sure that they are in fact actual donators. In order to find out the answers to these questions nonprofits use unobtrusive research, which is a form of secondary research. For example, they can analyze records from the past and figure out which people and corporations donated over a period of years. This would enable researchers to determine who their most reliable donors are without asking, and just by searching. Valuable information such as this can also be used to estimate who will continue to donate and who will eventually stop donating. This would also help save the nonprofit money because it saves 20% of the money it would cost the nonprofit organization to find new members.
In Kayla’s blog she focused on how fashion stylists determine what the newsy or latest fashions are going to be. Tons of women each day try to figure out what is going to be considered “cool” to wear for the upcoming seasons. Fashion experts use forms of unobtrusive research to find the answers to these kinds of questions constantly. They make observations and use their judgment as to what is going to be “hot” or not. They attend events like Fashion Week to see what designers are strutting their stuff on the runway and whose not. By observing what different brands like Ralph Lauren and Versace are sporting down he runway are good indicators of what is going to be considered “fashionable” in the upcoming months. They observe what colors are worn the most and least, and what materials are most prevalent in the latest fashions to determine the fashion world’s latest trends.

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